| Original language | Undefined |
|---|---|
| Pages (from-to) | 715-716 |
| Journal | European journal of marketing |
| Volume | 39 (5/6) |
| Publication status | Published - 2005 |
Keywords
- METIS-224617
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Book review
- Peter van der Sijde
Research output: Contribution to journal › Book/Film/Article review › Academic