Boon or bane: how top manager brands spill over into company brands

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Pages-
Publication statusPublished - 2016
Event11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016
Conference number: 11

Conference

Conference11th Global Brand Conference 2016
CountryUnited Kingdom
CityBradford
Period27/04/1629/04/16

Keywords

  • METIS-321040

Cite this

Scheidt, S., Henseler, J., Gelhard, C. V., & Strotzer, J. (2016). Boon or bane: how top manager brands spill over into company brands. -. Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.
Scheidt, Stefan ; Henseler, Jörg ; Gelhard, Carsten Volker ; Strotzer, J. / Boon or bane: how top manager brands spill over into company brands. Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.
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title = "Boon or bane: how top manager brands spill over into company brands",
keywords = "METIS-321040",
author = "Stefan Scheidt and J{\"o}rg Henseler and Gelhard, {Carsten Volker} and J. Strotzer",
year = "2016",
language = "English",
pages = "--",
note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

}

Scheidt, S, Henseler, J, Gelhard, CV & Strotzer, J 2016, 'Boon or bane: how top manager brands spill over into company brands' Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom, 27/04/16 - 29/04/16, pp. -.

Boon or bane: how top manager brands spill over into company brands. / Scheidt, Stefan; Henseler, Jörg; Gelhard, Carsten Volker; Strotzer, J.

2016. - Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Boon or bane: how top manager brands spill over into company brands

AU - Scheidt, Stefan

AU - Henseler, Jörg

AU - Gelhard, Carsten Volker

AU - Strotzer, J.

PY - 2016

Y1 - 2016

KW - METIS-321040

M3 - Paper

SP - -

ER -

Scheidt S, Henseler J, Gelhard CV, Strotzer J. Boon or bane: how top manager brands spill over into company brands. 2016. Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.