Brain Activity Reflects Sense of Presence in 360° Video for Virtual Reality

Dylan M. Tjon, Angelica M. Tinga, Maryam Alimardani, Max M. Louwerse

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

10 Citations (Scopus)
94 Downloads (Pure)


Over the past decade virtual reality (VR) has shown some major advancements in research and development. One of the most important aspects of VR user experience is the sense of presence, the feeling of being present in the virtual environment. So far, sense of presence has been most commonly measured through subjective post-experience questionnaires. In the current study, we aimed to examine whether objective measures of brain activity can provide additional insights. Participants watched an affective 360 VR video while their brain activity was monitored using electroencephalography (EEG). Moreover, participants reported their subjective sense of presence after the VR experience. Compared to a baseline and a post measure, EEG alpha power decreased during the VR experience. Furthermore, this change in brain activity was related to the participants’ subjective sense of presence. These findings highlight the high potential of brain imaging techniques in assessing a user’s experience in VR.
Original languageEnglish
Title of host publicationProceedings of the 28th International Conference on Information Systems Development
Subtitle of host publicationInformation Systems Beyond 2020, ISD 2019
EditorsAlena Siarheyeva, Chris Barry, Michael Lang, Henry Linger, Christoph Schneider
PublisherAssociation for Information Systems
Number of pages9
ISBN (Electronic)9782957187607
Publication statusPublished - 2019
Externally publishedYes
Event28th International Conference on Information Systems Development, ISD 2019 - ISEN Yncréa Méditerranée, Toulon, France
Duration: 28 Aug 201930 Aug 2019
Conference number: 28


Conference28th International Conference on Information Systems Development, ISD 2019
Abbreviated titleISD


  • Brain activity
  • EEG
  • Human-technology interaction
  • Sense of presence
  • Virtual reality


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