Brand Co-Creation im B-to-B-Bereich

Samuel Kristal, Carsten Baumgarth

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageGerman
Title of host publicationB-to-B-Markenführung
Subtitle of host publicationGrundlagen - Konzepte - Best Practice
EditorsCarsten Baumgarth
PublisherSpringer Gabler
Pages207-220
Edition2
ISBN (Electronic)978-3-658-05097-9
ISBN (Print)978-3-658-05096-2
Publication statusPublished - 2018

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