Brand Co-Creation im B-to-B-Bereich

Samuel Kristal, Carsten Baumgarth

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageGerman
Title of host publicationB-to-B-Markenführung
Subtitle of host publicationGrundlagen - Konzepte - Best Practice
EditorsCarsten Baumgarth
PublisherSpringer Gabler
Pages207-220
Edition2
ISBN (Electronic)978-3-658-05097-9
ISBN (Print)978-3-658-05096-2
Publication statusPublished - 2018

Cite this

Kristal, S., & Baumgarth, C. (2018). Brand Co-Creation im B-to-B-Bereich. In C. Baumgarth (Ed.), B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice (2 ed., pp. 207-220). Springer Gabler.