Brand Co-Creation im B-to-B-Bereich

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	German
Title of host publication	B-to-B-Markenführung
Subtitle of host publication	Grundlagen - Konzepte - Best Practice
Editors	Carsten Baumgarth
Publisher	Springer
Pages	207-220
Edition	2
ISBN (Electronic)	978-3-658-05097-9
ISBN (Print)	978-3-658-05096-2
Publication status	Published - 2018

Cite this

@inbook{f49c26f1a14a4e9a9aa27dd1b0bf269d,

title = "Brand Co-Creation im B-to-B-Bereich",

author = "Samuel Kristal and Carsten Baumgarth",

year = "2018",

language = "German",

isbn = "978-3-658-05096-2",

pages = "207--220",

editor = "Carsten Baumgarth",

booktitle = "B-to-B-Markenf{\"u}hrung",

publisher = "Springer",

address = "Germany",

edition = "2",

}