Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity

Carsten Baumgarth, Samuel Kristal, Franziska Neugebauer

Research output: Contribution to conferencePaper

5 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2017
Event14th International Conference on Arts and cultural management, AIMAC 2017 - Peking University, Beijing, China
Duration: 24 Jun 201728 Jun 2017

Conference

Conference14th International Conference on Arts and cultural management, AIMAC 2017
Abbreviated titleAIMAC 2017
CountryChina
CityBeijing
Period24/06/1728/06/17

Cite this

Baumgarth, C., Kristal, S., & Neugebauer, F. (2017). Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity. Paper presented at 14th International Conference on Arts and cultural management, AIMAC 2017, Beijing, China.
Baumgarth, Carsten ; Kristal, Samuel ; Neugebauer, Franziska. / Brand play and brand attack by artists : Effects of non-collaborative co-creation on the observer’s brand equity. Paper presented at 14th International Conference on Arts and cultural management, AIMAC 2017, Beijing, China.
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author = "Carsten Baumgarth and Samuel Kristal and Franziska Neugebauer",
year = "2017",
language = "English",
note = "14th International Conference on Arts and cultural management, AIMAC 2017, AIMAC 2017 ; Conference date: 24-06-2017 Through 28-06-2017",

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Baumgarth, C, Kristal, S & Neugebauer, F 2017, 'Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity' Paper presented at 14th International Conference on Arts and cultural management, AIMAC 2017, Beijing, China, 24/06/17 - 28/06/17, .

Brand play and brand attack by artists : Effects of non-collaborative co-creation on the observer’s brand equity. / Baumgarth, Carsten; Kristal, Samuel ; Neugebauer, Franziska.

2017. Paper presented at 14th International Conference on Arts and cultural management, AIMAC 2017, Beijing, China.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Brand play and brand attack by artists

T2 - Effects of non-collaborative co-creation on the observer’s brand equity

AU - Baumgarth, Carsten

AU - Kristal, Samuel

AU - Neugebauer, Franziska

PY - 2017

Y1 - 2017

M3 - Paper

ER -

Baumgarth C, Kristal S, Neugebauer F. Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity. 2017. Paper presented at 14th International Conference on Arts and cultural management, AIMAC 2017, Beijing, China.