Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 2017
Event	14th International Conference on Arts and cultural management, AIMAC 2017 - Peking University, Beijing, China Duration: 24 Jun 2017 → 28 Jun 2017

Conference	14th International Conference on Arts and cultural management, AIMAC 2017
Abbreviated title	AIMAC 2017
Country/Territory	China
City	Beijing
Period	24/06/17 → 28/06/17

Access to Document

@conference{45e4bfe7222249b095d1d2bbd9b416e7,

title = "Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer{\textquoteright}s brand equity",

author = "Carsten Baumgarth and Samuel Kristal and Franziska Neugebauer",

year = "2017",

language = "English",

note = "14th International Conference on Arts and cultural management, AIMAC 2017, AIMAC 2017 ; Conference date: 24-06-2017 Through 28-06-2017",

}