Abstract
The design of a product acts as a carrier of various symbolic meanings. These meanings
are a result of experiencing all the specific design characteristics together in the complete
product. The separate design characteristics will build up to a total image, which will
evoke certain associations. Some of these associations are explicit, such as ‘the angularity’
of a product, and some of them are more implicit, such as ‘a sophisticated design’. Those
implicit values are often referring to the brand values of a company and the translation of
these values is crucial for a company to develop a strong brand. However it is a quite
difficult job for designers to evoke the right associations in products. Earlier research
showed that the implicit values are the most important values to integrate in the product,
considering the quality of the resulting designs. This paper will discuss a framework
which contributes to a better understanding of the values of a brand and the translation of
those values into new product designs. The framework was tested in educational practice,
which showed that the improved framework will support young designers in the process
of analysing, explaining and integrating implicit values into new iconic designs.
Original language | English |
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Title of host publication | Proceedings 5th IASDR 2013 Tokyo |
Place of Publication | Tokyo |
Pages | 5639-5650 |
Publication status | Published - 26 Aug 2013 |
Event | 5th World Conference on Design Research, IASDR 2013: Consilience and innovation in design - Tokyo, Japan Duration: 26 Aug 2013 → 30 Aug 2013 Conference number: 5 |
Conference
Conference | 5th World Conference on Design Research, IASDR 2013 |
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Abbreviated title | IASDR |
Country/Territory | Japan |
City | Tokyo |
Period | 26/08/13 → 30/08/13 |
Keywords
- IR-87206
- METIS-297510