Brand worlds: Evoking brand experiences in B2B

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventInternational Symposium/Workshop on “Branding in the Business-to-Business Context” - Massey University Albany Campus, Auckland, New Zealand
Duration: 3 Jul 20174 Jul 2017

Conference

ConferenceInternational Symposium/Workshop on “Branding in the Business-to-Business Context”
CountryNew Zealand
CityAuckland
Period3/07/174/07/17

Cite this

Österle, B. M., Kuhn, M., & Henseler, J. (2017). Brand worlds: Evoking brand experiences in B2B. Paper presented at International Symposium/Workshop on “Branding in the Business-to-Business Context”, Auckland, New Zealand.
Österle, Benjamin Manuel ; Kuhn, Marc ; Henseler, Jörg . / Brand worlds : Evoking brand experiences in B2B. Paper presented at International Symposium/Workshop on “Branding in the Business-to-Business Context”, Auckland, New Zealand.
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title = "Brand worlds: Evoking brand experiences in B2B",
author = "{\"O}sterle, {Benjamin Manuel} and Marc Kuhn and J{\"o}rg Henseler",
year = "2017",
language = "English",
note = "International Symposium/Workshop on “Branding in the Business-to-Business Context” ; Conference date: 03-07-2017 Through 04-07-2017",

}

Österle, BM, Kuhn, M & Henseler, J 2017, 'Brand worlds: Evoking brand experiences in B2B' Paper presented at International Symposium/Workshop on “Branding in the Business-to-Business Context”, Auckland, New Zealand, 3/07/17 - 4/07/17, .

Brand worlds : Evoking brand experiences in B2B. / Österle, Benjamin Manuel; Kuhn, Marc; Henseler, Jörg .

2017. Paper presented at International Symposium/Workshop on “Branding in the Business-to-Business Context”, Auckland, New Zealand.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Brand worlds

T2 - Evoking brand experiences in B2B

AU - Österle, Benjamin Manuel

AU - Kuhn, Marc

AU - Henseler, Jörg

PY - 2017

Y1 - 2017

M3 - Paper

ER -

Österle BM, Kuhn M, Henseler J. Brand worlds: Evoking brand experiences in B2B. 2017. Paper presented at International Symposium/Workshop on “Branding in the Business-to-Business Context”, Auckland, New Zealand.