Brand worlds: Evoking brand experiences in B2B

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventInternational Symposium/Workshop on “Branding in the Business-to-Business Context” - Massey University Albany Campus, Auckland, New Zealand
Duration: 3 Jul 20174 Jul 2017

Conference

ConferenceInternational Symposium/Workshop on “Branding in the Business-to-Business Context”
CountryNew Zealand
CityAuckland
Period3/07/174/07/17

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