Brand worlds: Evoking brand experiences in B2B

Benjamin Manuel Österle, Marc Kuhn, Jörg Henseler

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	International Symposium/Workshop on “Branding in the Business-to-Business Context” - Massey University Albany Campus, Auckland, New Zealand Duration: 3 Jul 2017 → 4 Jul 2017

Conference	International Symposium/Workshop on “Branding in the Business-to-Business Context”
Country/Territory	New Zealand
City	Auckland
Period	3/07/17 → 4/07/17

Cite this

@conference{b40e640d06a04163a587a0b359a2ffb5,

title = "Brand worlds: Evoking brand experiences in B2B",

author = "{\"O}sterle, {Benjamin Manuel} and Marc Kuhn and J{\"o}rg Henseler",

year = "2017",

language = "English",

note = "International Symposium/Workshop on “Branding in the Business-to-Business Context” ; Conference date: 03-07-2017 Through 04-07-2017",

}