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Brand Worlds in Industrial Marketing
Benjamin Österle
Product—Market Relations
Research output
:
Thesis
›
PhD Thesis - Research UT, graduation UT
708
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Dive into the research topics of 'Brand Worlds in Industrial Marketing'. Together they form a unique fingerprint.
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Social Sciences
Experience
100%
Industrial Marketing
100%
Visitor
56%
Brand Equity
43%
Work
36%
Company
31%
Markets
23%
Enterprises
20%
Buildings
20%
Artifact
15%
Marketing
15%
Research
15%
Information
15%
Tactics
15%
Instruments
15%
Customer
15%
Perception
11%
Theses
11%
Design
11%
Identity
11%
Consumers
11%
Difference
11%
Support
11%
Emotions
7%
Contribution
7%
Micro Level
7%
Effectiveness
7%
Investigation
7%
Consumer Marketing
7%
Process
7%
Macro Level
7%
Understanding
7%
Example
7%
Size
3%
Innovation
3%
Testing
3%
Decision
3%
Influence
3%
Competitive Advantage
3%
Environment
3%
Exhibitions
3%
Purpose
3%
Learning
3%
Measurement
3%
Visitor Center
3%
Communication
3%
Experts
3%
Cognition
3%
USA
3%
Relevance
3%
Globalization
3%
Coproduction
3%
Marketing Instrument
3%
Automation
3%
Reliability
3%
Structural Equation Modeling
3%
Prices
3%
Motor Vehicles
3%
Co-Creation
3%
Asia
3%
Logistics
3%
Approach
3%
Perspective
3%
Research Process
3%
Systematic Review
3%
Evaluation
3%
Functionality
3%
Associations
3%
Knowledge
3%
Pretest
3%
Inquiry
3%
Novels
3%
Producer
3%
Advertising
3%
Europe
3%
Natural Environment
3%
Interviews
3%
Commoditization
3%
Employees
3%
Evidence
3%
Management
3%
Science
3%
Problem
3%
Content
3%
Psychology
Research
100%
Artifact
80%
Quality
40%
Social Environment
40%
Expectations
40%
Emotion
20%
Embodied Cognition
20%
Interviews
20%
Reliability
20%
Globalization
20%
Measurement
20%
Practitioners
20%
Evaluation
20%
Tools
20%
Digital Communication
20%
Goals
20%
Systematic Literature Review
20%
Arts and Humanities
flagship store
4%
Intangibles
1%
Personal relationships
1%
Autostadt
1%
pavilion
1%
Mercedes-Benz
1%
exhibition designer
1%
Economics, Econometrics and Finance
Partial Least Squares Structural Equation Modeling
1%
Store Brand
1%