Branded Healthcare Innovations, Experiences from a Service Design Workshop

Research output: Contribution to conferencePaperpeer-review

66 Downloads (Pure)


Now that there is an expanding market for design skills into the field of service design and at the same time ‘products’ become ever more intangible, it becomes relevant to teach and explore this part of the discipline. At the same time, one can ask the question whether the principles of design are so fundamentally different when applied to intangible services instead of tangible products. For this paper we explored these topics with a group of eighteen third-year students of Industrial Design in a one week workshop setting. Divided in five groups the students developed branded healthcare services, supported by a range of both intuitive and more structured design techniques that were meant for developing innovative product concepts and tangible brand extensions. Based on the design results and the written student reflections we can conclude that the proposed design techniques were largely as effective in supporting the development of the branded healthcare services as they were in our previous experiences with more traditional products.
Original languageEnglish
Number of pages6
Publication statusPublished - 7 Jul 2018
Event20th International Conference on Engineering and Product Design Education 2018: Diversity or Conformity? - Imperial College, Royal College of Art, Dyson School of Design, London, United Kingdom
Duration: 6 Sept 20187 Sept 2018
Conference number: 20


Conference20th International Conference on Engineering and Product Design Education 2018
Abbreviated titleE&PDE 2018
Country/TerritoryUnited Kingdom
Internet address


  • Service Design
  • Disruptive Images
  • Innovation
  • Creativity
  • Brand design
  • Brand extensions
  • Concept Boards


Dive into the research topics of 'Branded Healthcare Innovations, Experiences from a Service Design Workshop'. Together they form a unique fingerprint.

Cite this