This chapter proposes a framework to understand if and how hubs contribute to stronger positioning of higher education system in global competition, and uses the case of Qatar to draw conclusions. Increasingly, governments around the world invest in so-called “education hubs”, which host excellent tertiary providers. Hubs show how, on a global level, new forms of competition between higher education systems are evolving. By being home to top universities, hubs are believed to be both a country’s “branding tool” and a means for developing internal capacity. The analysis suggests that a hub does not necessarily strengthen the national position but may actually reinforce existing inequalities in perceived prestige between systems.
|Title of host publication||Competition in Higher Education Branding and Marketing|
|Subtitle of host publication||National and Global Perspectives|
|Place of Publication||Cham, Switzerland|
|Number of pages||23|
|Publication status||Published - 6 Oct 2017|
- higher education hub
- Qatar higher education