Branding places - lessons from the Øresund Region

    Research output: Contribution to journalArticleProfessional

    Abstract

    In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.
    Original languageUndefined
    Pages (from-to)174-176
    Number of pages3
    JournalTown and country planning
    Volume74
    Issue number5
    Publication statusPublished - 2005

    Keywords

    • METIS-224140

    Cite this

    @article{51fc2caf2a1f4a728bea132c7ae6f1c4,
    title = "Branding places - lessons from the {\O}resund Region",
    abstract = "In the Scandinavian {\O}resund Region, the cities of Copenhagen and Malm{\"o} have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.",
    keywords = "METIS-224140",
    author = "Hospers, {Gerrit J.}",
    year = "2005",
    language = "Undefined",
    volume = "74",
    pages = "174--176",
    journal = "Town and country planning",
    issn = "0040-9960",
    publisher = "Town and Country Planning Association",
    number = "5",

    }

    Branding places - lessons from the Øresund Region. / Hospers, Gerrit J.

    In: Town and country planning, Vol. 74, No. 5, 2005, p. 174-176.

    Research output: Contribution to journalArticleProfessional

    TY - JOUR

    T1 - Branding places - lessons from the Øresund Region

    AU - Hospers, Gerrit J.

    PY - 2005

    Y1 - 2005

    N2 - In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.

    AB - In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.

    KW - METIS-224140

    M3 - Article

    VL - 74

    SP - 174

    EP - 176

    JO - Town and country planning

    JF - Town and country planning

    SN - 0040-9960

    IS - 5

    ER -