Branding places - lessons from the Øresund Region

    Research output: Contribution to journalArticleProfessional

    Abstract

    In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.
    Original languageUndefined
    Pages (from-to)174-176
    Number of pages3
    JournalTown and country planning
    Volume74
    Issue number5
    Publication statusPublished - 2005

    Keywords

    • METIS-224140

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