Branding places - lessons from the Øresund Region

Gerrit J. Hospers

Branding places - lessons from the Øresund Region

Gerrit J. Hospers

Research output: Contribution to journal › Article › Professional

Abstract

In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.

Original language	Undefined
Pages (from-to)	174-176
Number of pages	3
Journal	Town and country planning
Volume	74
Issue number	5
Publication status	Published - 2005

Keywords

METIS-224140

Cite this

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title = "Branding places - lessons from the {\O}resund Region",

abstract = "In the Scandinavian {\O}resund Region, the cities of Copenhagen and Malm{\"o} have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.",

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author = "Hospers, \{Gerrit J.\}",

year = "2005",

language = "Undefined",

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issn = "0040-9960",

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AU - Hospers, Gerrit J.

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N2 - In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.

AB - In the Scandinavian Øresund Region, the cities of Copenhagen and Malmö have joined forces to brand themselves in the New Europe - a model demonstrating the opportunities and weaknesses of place branding.

KW - METIS-224140

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SN - 0040-9960

VL - 74

SP - 174

EP - 176

JO - Town and country planning

JF - Town and country planning

IS - 5

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