Business models in the shared electric mobility field: A market overview towards electric Mobility as a Service (eMaaS)

José Roberto Reyes Garcia*, Steven Pieter Haveman, Marlise Wynanda Westerhof, G.Maarten Bonnema

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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In response to the increasing demand for shared mobility and multimodal passenger transport services, new mobility concepts such as Mobility as a Service (MaaS) and electric Mobility as a Service (eMaaS) are becoming commonplace. However, in order for new MaaS and eMaaS providers to become competitive, innovative business models (BMs) and effective market strategies are needed. This paper presents a market analysis of 229 existing providers and mobile apps within the Shared Electric Mobility (SEM) field. The goal of the analysis presented in this paper is to provide an overview of both the current BMs used in practice and the state of the market for MaaS and eMaaS endeavours. The results of the analysis determine which are the strengths of the key players within the SEM market, and how the core characteristics of their BMs can contribute to the further development of eMaaS.
Original languageEnglish
Title of host publicationProceedings of 8th Transport Research Arena TRA 2020, April 27-30, 2020, Helsinki, Finland. (Conference cancelled)
Number of pages21
Publication statusPublished - 27 Apr 2020
Event8th Transport Research Arena, TRA 2020: Rethinking transport - Towards clean and inclusive mobility: Rethinking transport - Helsinki, Finland
Duration: 27 Apr 202030 Apr 2020
Conference number: 8


Conference8th Transport Research Arena, TRA 2020: Rethinking transport - Towards clean and inclusive mobility
Abbreviated titleTRA 2020
OtherOnline event
Internet address


  • Business Model
  • Mobility as a Service (MaaS)
  • electric Mobility as a Service (eMaaS)
  • Market Analysis
  • Shared Electric Mobility (SEM)

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