Buying bundles: the effects of bundle attributes on the value of bundling

M.M. Linthorst, Jan Telgen, Fredo Schotanus

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Abstract

We consider the situation in which a buyer has to find the optimal degree of bundling for buying goods and services. From a review of the literature we develop attributes associated with bundling. Each of these attributes has an effect on the value of a bundle. Combined, the attributes determine the value of a bundle. We describe how the various attributes of a bundle contribute to the value of a bundle given the context of the buying situation. Based on interviews, a further analysis of bundle attributes and their effects on the bundle value is provided. The results of this analysis can be used to assist in finding the optimal degree of bundling.
Original languageEnglish
Title of host publicationProceedings of the International Public Procurement Conference
PublisherNEVI / PIANOo
Pages-
ISBN (Print)0966886445
Publication statusPublished - 28 Aug 2008
Event3rd International Public Procurement Conference, IPPC 2008: Enhancing Best Practices in Public Procurement - Amsterdam, Netherlands
Duration: 28 Aug 200830 Aug 2008
Conference number: 3

Conference

Conference3rd International Public Procurement Conference, IPPC 2008
Abbreviated titleIPPC
CountryNetherlands
CityAmsterdam
Period28/08/0830/08/08

Keywords

  • METIS-250698
  • IR-74075

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