Abstract
We consider the situation in which a buyer has to find the optimal degree of bundling for buying goods and services. From a review of the literature we develop attributes associated with bundling. Each of these attributes has an effect on the value of a bundle. Combined, the attributes determine the value of a bundle. We describe how the various attributes of a bundle contribute to the value of a bundle given the context of the buying situation. Based on interviews, a further analysis of bundle attributes and their effects on the bundle value is provided. The results of this analysis can be used to assist in finding the optimal degree of bundling.
| Original language | English |
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| Title of host publication | Proceedings of the International Public Procurement Conference |
| Publisher | NEVI / PIANOo |
| Pages | - |
| ISBN (Print) | 0966886445 |
| Publication status | Published - 28 Aug 2008 |
| Event | 3rd International Public Procurement Conference, IPPC 2008: Enhancing Best Practices in Public Procurement - Amsterdam, Netherlands Duration: 28 Aug 2008 → 30 Aug 2008 Conference number: 3 |
Conference
| Conference | 3rd International Public Procurement Conference, IPPC 2008 |
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| Abbreviated title | IPPC |
| Country/Territory | Netherlands |
| City | Amsterdam |
| Period | 28/08/08 → 30/08/08 |
Keywords
- METIS-250698
- IR-74075