Buying bundles: the effects of bundling attributes on the value of bundling

M.M. Linthorst, Jan Telgen, Fredo Schotanus

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Abstract

We consider the situation in which a buyer has to find the optimal degree of bundling for buying goods and services. From a review of the literature we develop attributes associated with bundling. Each of these attributes has an effect on the value of a bundle. Combined, the attributes determine the value of a bundle. We describe how the various attributes of a bundle contribute to the value of a bundle given the context of the buying situation. Based on interviews, a further analysis of bundle attributes and their effects on the bundle value is provided. The results of this analysis can be used to assist in finding the optimal degree of bundling.
Original languageUndefined
Title of host publicationProceedings of the 15th International Annual EurOMA Conference
Pages-
Publication statusPublished - 15 Jun 2008
Event15th International Annual EurOMA Conference 2008: Tradition and Innovation in Operations Management: Connecting Past and Future - Groningen, Netherlands
Duration: 15 Jun 200818 Jun 2008
Conference number: 15

Conference

Conference15th International Annual EurOMA Conference 2008
CountryNetherlands
CityGroningen
Period15/06/0818/06/08

Keywords

  • degree of bundling
  • METIS-252855
  • buying decisions
  • bundles value
  • IR-74076

Cite this

Linthorst, M. M., Telgen, J., & Schotanus, F. (2008). Buying bundles: the effects of bundling attributes on the value of bundling. In Proceedings of the 15th International Annual EurOMA Conference (pp. -)