Abstract
We consider the situation in which a buyer has to find the optimal degree of bundling for buying goods and services. From a review of the literature we develop attributes associated with bundling. Each of these attributes has an effect on the value of a bundle. Combined, the attributes determine the value of a bundle. We describe how the various attributes of a bundle contribute to the value of a bundle given the context of the buying situation. Based on interviews, a further analysis of bundle attributes and their effects on the bundle value is provided. The results of this analysis can be used to assist in finding the optimal degree of bundling.
| Original language | Undefined |
|---|---|
| Title of host publication | Proceedings of the 15th International Annual EurOMA Conference |
| Pages | - |
| Publication status | Published - 15 Jun 2008 |
| Event | 15th International Annual EurOMA Conference 2008: Tradition and Innovation in Operations Management: Connecting Past and Future - Groningen, Netherlands Duration: 15 Jun 2008 → 18 Jun 2008 Conference number: 15 |
Conference
| Conference | 15th International Annual EurOMA Conference 2008 |
|---|---|
| Country/Territory | Netherlands |
| City | Groningen |
| Period | 15/06/08 → 18/06/08 |
Keywords
- degree of bundling
- METIS-252855
- buying decisions
- bundles value
- IR-74076