Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook

Patrick Cornelissen, Robin Effing*, Ton A.M. Spil

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

3 Citations (Scopus)
26 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook'. Together they form a unique fingerprint.

Social Sciences

Computer Science