This paper frames the main components required to set-up Product Co-Creation Centers (PC3) within (rural or urban) BoP environments as a method to (1) identify creative and entrepreneur individuals; (2) aid the process of generating new ideas; (3) support the co-creation of products and services as well as their related business models for BoP needs, and (4) carry out market and social impact analysis to determine new development policies. This paper describes an analysis of secondary information sources, which provided the components of our integrative approach to frame the co-creation of sustainable products as a means to boost social entrepreneurship. The paper also describes coming research efforts to make our approach operational. To overcome potential risks along the operationalization of the method, we propose analyzing case studies that enlighten the processes and conditions to successfully implement PC3. The general characteristics of our first showcase in a BoP community in Mexico are also explained. We expect that the approach presented in this paper will turn out into a novel philosophy opening up a broad multidisciplinary field of research.
|Number of pages||15|
|Publication status||Published - 7 Nov 2012|
|Event||9th NYU Stern Annual Conference on Social Entrepreneurship 2012 - NYU Stern School of Business, New York, United States|
Duration: 7 Nov 2012 → 8 Nov 2012
Conference number: 9
|Conference||9th NYU Stern Annual Conference on Social Entrepreneurship 2012|
|Period||7/11/12 → 8/11/12|
Jauregui Becker, J. M., Franco Garcia, M. M., & Groen, A. J. (2012). Centers of sustainable co-created products by BoP: Development inspired by social entrepreneurs.. -. Paper presented at 9th NYU Stern Annual Conference on Social Entrepreneurship 2012, New York, United States.