Challenges in Adoption and Scaling of AI: A Case Study at a High-Tech Firm and Research Roadmap

Damian Tamburri, Marco Tonnarelli, Jos van Hillegersberg*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

The rapid evolution of AI has created a wealth of possibilities for businesses, e.g. to enhance their operations, improve their innovativeness and advance customer interaction. Technology departments are under pressure to adopt AI in their enterprise architecture. The immense power and readily available services offered by big tech platforms seems make design, implementation and operation of AI applications, including machine learning and deep learning, seamless. The paradigm of Machine Learning Operations (MLOps) emerged to develop ML products and rapidly bring them into production at industrial scale. It has been found that DevOps teams can contribute to firm competitive advantage by building both business and technology-related capabilities which enable them to sense market opportunities, make fast and targeted decisions and transform their assets in case of changing circumstances. While increasingly popular, MLOps has shown to be difficult. Many ML initiatives fail to provide value, while many ML models never reach production. This study surveys challenges of AI adoption and discusses a framework based approach to facilitate the adoption and scaling of AI in a tech firm. The paper concludes that while a framework based approach does eliviate some adoption challenges, much research remains to be done. Such research challenges are presented and discussed.

Original languageEnglish
Title of host publicationBridging Digital Sourcing, Platforms, and Ecosystems
Subtitle of host publication16th International Workshop, DSPE 2025, Obergurgl, Austria, March 4–7, 2025, Revised Selected Papers
EditorsMaximilian Schreieck, Ilan Oshri, Julia Kotlarsky, Oliver Krancher
Place of PublicationCham
PublisherSpringer
Pages56-77
Number of pages22
ISBN (Electronic)978-3-032-04512-6
ISBN (Print)978-3-032-04511-9
DOIs
Publication statusPublished - 2026
Event16th International Workshop on Digital Sourcing, Platforms and Ecosystems, DSPE 2025 - Obergurgl, Austria
Duration: 4 Mar 20257 Mar 2025
Conference number: 16

Publication series

NameLecture Notes in Business Information Processing
PublisherSpringer
Volume563
ISSN (Print)1865-1348
ISSN (Electronic)1865-1356

Conference

Conference16th International Workshop on Digital Sourcing, Platforms and Ecosystems, DSPE 2025
Abbreviated titleDSPE 2025
Country/TerritoryAustria
CityObergurgl
Period4/03/257/03/25

Keywords

  • NLA
  • MLOps
  • Scalable AI
  • AI adoption

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