Co-creation in social media platforms: End-users as innovation partners: Online co-innovation within the open discovery space

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Innovation is a way of meeting changing public needs by developing new and better solutions; it is also one of the most extensively discussed issues in the academic literature and field practice. Changing students’ behaviour, increasing knowledge development, increasing parents’ involvement and new teaching methods that overtake the existing methods creates a certain necessity to develop new knowledge media in collaboration with all educational stakeholders. Under increasing competition and market pressure the innovation process has been subject to important transformation during the last 30 years. Educational publishers changed from being traditionally a “closed’, internal process, based on internal organisational expertise and structures (R&D, New Product Department, New product Management etc.) the innovation process is increasingly becoming externally oriented. Chesbrough (2003) popularized the trend of externalizing the innovation process by engaging innovation partners in what he called the Open Innovation model. With the explosion of the social media and the subsequent public empowerment the innovation process is becoming a domain where the end-users and stakeholders are often directly involved (Prahalad and Ramaswamy, 2004); Crowdsourcing and innovation with the end-users and stakeholders is becoming the new innovation norm after closed- and open innovation. In this paper we identify this trend as Online Co-Innovation and explain its main merits in relation to the implementation of the Open Discovery Space project in the Netherlands.
Original languageEnglish
Title of host publicationWEBIST 2013 - Proceedings of the 9th International Conference on Web Information Systems and Technologies
Place of PublicationAachen, Germany
PublisherRheinisch Westfälische Technische Hochschule
Pages381-385
Number of pages5
Publication statusPublished - 8 May 2013
Event9th International conference on Web Information Systems and Technologies, WEBIST 2013 - Aachen, Germany
Duration: 8 May 201310 May 2013
Conference number: 9

Conference

Conference9th International conference on Web Information Systems and Technologies, WEBIST 2013
Abbreviated titleWEBIST
CountryGermany
CityAachen
Period8/05/1310/05/13

Keywords

  • METIS-299112
  • IR-88016

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