Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Samuel Kristal, Carsten Baumgarth, Jörg Henseler

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 9 May 2019
Event14th Global Brand Conference 2019 - Berlin School of Economics and Law, Berlin, Germany
Duration: 8 May 201910 May 2019
Conference number: 14
http://gbc2019.berlin/

Conference

Conference14th Global Brand Conference 2019
Abbreviated titleGBC
CountryGermany
CityBerlin
Period8/05/1910/05/19
Internet address

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