Collaborative Business Models in a Base-of-the-Pyramid Context

Tamara Oukes, Frank Berkers, David Langley, Ariane von Raesfeld

Research output: Contribution to conferencePaperpeer-review

Abstract

The collaborative business model literature is increasingly being applied to understand opportunities at the base of the pyramid (BoP). Through a structured literature review, we identify and describe key insights from this literature that guide the creation and capture of both financial and social value in BoP settings. We find that most articles are focused on business models for sustainability in developed countries; only three are specifically situated in the BoP context. Owing to this dearth of studies, we build on the broad collaborative business modelling literature to develop a comprehensive framework that distills the requirements for business modeling at the BoP into five themes. We also present six avenues for future research to explore the frameworks’ applicability in BoP settings.
Original languageEnglish
Number of pages11
Publication statusPublished - 2020
Event5th International Conference on New Business Models, NBM 2020 - Online Conference, Nijmegen, Netherlands
Duration: 1 Jul 20202 Jul 2020
Conference number: 5
https://www.nbmconference.eu/

Conference

Conference5th International Conference on New Business Models, NBM 2020
Abbreviated titleNBM
Country/TerritoryNetherlands
CityNijmegen
Period1/07/202/07/20
Internet address

Keywords

  • Collaborative business models
  • Base-of-the-Pyramid
  • Systematic literature review

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