Commercial Diplomacy in practice: experiences of international business executives and representatives.

Huub J.M. Ruël, Sirp de Boer, Wouter ten Haaf

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    1 Downloads (Pure)

    Abstract

    Commercial diplomacy aims at creating and expanding business opportunities abroad. Empirical research on commercial diplomacy from a business perspective is hardly available. This paper presents the results of a study on the experiences of an embassy’s commercial diplomacy activities by home country business executives and representatives abroad. The findings show that companies familiar with the foreign business environment apply less for diplomatic business support, but that support towards newcomers is assessed as valuable. Businesses experience the commercial diplomatic services as reactive, though willing to help. Matchmaking facilities are valued, especially by companies that are not familiar with the foreign business environment.
    Original languageEnglish
    Title of host publicationFirst REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches
    Subtitle of host publicationConference Proceedings, Banja Luka, October 27-29, 2011
    Place of PublicationBanja Luka, Bosnia and Herzegovina
    PublisherUniversity of Banja Luka
    Pages537-546
    Publication statusPublished - 27 Nov 2012
    Event1st REDETE Conference 2011: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches - Banja Luka, Bosnia and Herzegovina
    Duration: 27 Oct 201129 Oct 2011
    Conference number: 1

    Publication series

    NameREDETE (Researching Economic Development and Enterpreneurship in Transition)
    Volume2011
    ISSN (Electronic)2233-1034

    Conference

    Conference1st REDETE Conference 2011
    Country/TerritoryBosnia and Herzegovina
    CityBanja Luka
    Period27/10/1129/10/11

    Fingerprint

    Dive into the research topics of 'Commercial Diplomacy in practice: experiences of international business executives and representatives.'. Together they form a unique fingerprint.

    Cite this