Commercial Diplomacy in practice: experiences of international business executives and representatives.

Huub J.M. Ruël; Sirp de Boer; Wouter ten Haaf

Commercial Diplomacy in practice: experiences of international business executives and representatives.

Huub J.M. Ruël
, Sirp de Boer
, Wouter ten Haaf

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

Commercial diplomacy aims at creating and expanding business opportunities abroad. Empirical research on commercial diplomacy from a business perspective is hardly available. This paper presents the results of a study on the experiences of an embassy’s commercial diplomacy activities by home country business executives and representatives abroad. The findings show that companies familiar with the foreign business environment apply less for diplomatic business support, but that support towards newcomers is assessed as valuable. Businesses experience the commercial diplomatic services as reactive, though willing to help. Matchmaking facilities are valued, especially by companies that are not familiar with the foreign business environment.

Original language	English
Title of host publication	First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches
Subtitle of host publication	Conference Proceedings, Banja Luka, October 27-29, 2011
Place of Publication	Banja Luka, Bosnia and Herzegovina
Publisher	University of Banja Luka
Pages	537-546
Publication status	Published - 27 Nov 2012
Event	1st REDETE Conference 2011: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches - Banja Luka, Bosnia and Herzegovina Duration: 27 Oct 2011 → 29 Oct 2011 Conference number: 1

Publication series

Name	REDETE (Researching Economic Development and Enterpreneurship in Transition)
Volume	2011
ISSN (Electronic)	2233-1034

Conference

Conference	1st REDETE Conference 2011
Country/Territory	Bosnia and Herzegovina
City	Banja Luka
Period	27/10/11 → 29/10/11

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Ruël, H. J. M., de Boer, S., & ten Haaf, W. (2012). Commercial Diplomacy in practice: experiences of international business executives and representatives. In First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches: Conference Proceedings, Banja Luka, October 27-29, 2011 (pp. 537-546). (REDETE (Researching Economic Development and Enterpreneurship in Transition); Vol. 2011). University of Banja Luka. https://www.redete.org/archive.php

Ruël, Huub J.M. ; de Boer, Sirp ; ten Haaf, Wouter. / Commercial Diplomacy in practice : experiences of international business executives and representatives. First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches: Conference Proceedings, Banja Luka, October 27-29, 2011. Banja Luka, Bosnia and Herzegovina : University of Banja Luka, 2012. pp. 537-546 (REDETE (Researching Economic Development and Enterpreneurship in Transition)).

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title = "Commercial Diplomacy in practice: experiences of international business executives and representatives.",

abstract = "Commercial diplomacy aims at creating and expanding business opportunities abroad. Empirical research on commercial diplomacy from a business perspective is hardly available. This paper presents the results of a study on the experiences of an embassy{\textquoteright}s commercial diplomacy activities by home country business executives and representatives abroad. The findings show that companies familiar with the foreign business environment apply less for diplomatic business support, but that support towards newcomers is assessed as valuable. Businesses experience the commercial diplomatic services as reactive, though willing to help. Matchmaking facilities are valued, especially by companies that are not familiar with the foreign business environment.",

author = "Ru{\"e}l, \{Huub J.M.\} and \{de Boer\}, Sirp and \{ten Haaf\}, Wouter",

year = "2012",

month = nov,

day = "27",

language = "English",

series = "REDETE (Researching Economic Development and Enterpreneurship in Transition)",

publisher = "University of Banja Luka",

pages = "537--546",

booktitle = "First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches",

address = "Bosnia and Herzegovina",

note = "1st REDETE Conference 2011 : Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches ; Conference date: 27-10-2011 Through 29-10-2011",

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Ruël, HJM, de Boer, S & ten Haaf, W 2012, Commercial Diplomacy in practice: experiences of international business executives and representatives. in First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches: Conference Proceedings, Banja Luka, October 27-29, 2011. REDETE (Researching Economic Development and Enterpreneurship in Transition), vol. 2011, University of Banja Luka, Banja Luka, Bosnia and Herzegovina, pp. 537-546, 1st REDETE Conference 2011, Banja Luka, Bosnia and Herzegovina, 27/10/11. <https://www.redete.org/archive.php>

Commercial Diplomacy in practice: experiences of international business executives and representatives. / Ruël, Huub J.M.; de Boer, Sirp; ten Haaf, Wouter.
First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches: Conference Proceedings, Banja Luka, October 27-29, 2011. Banja Luka, Bosnia and Herzegovina: University of Banja Luka, 2012. p. 537-546 (REDETE (Researching Economic Development and Enterpreneurship in Transition); Vol. 2011).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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PY - 2012/11/27

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N2 - Commercial diplomacy aims at creating and expanding business opportunities abroad. Empirical research on commercial diplomacy from a business perspective is hardly available. This paper presents the results of a study on the experiences of an embassy’s commercial diplomacy activities by home country business executives and representatives abroad. The findings show that companies familiar with the foreign business environment apply less for diplomatic business support, but that support towards newcomers is assessed as valuable. Businesses experience the commercial diplomatic services as reactive, though willing to help. Matchmaking facilities are valued, especially by companies that are not familiar with the foreign business environment.

AB - Commercial diplomacy aims at creating and expanding business opportunities abroad. Empirical research on commercial diplomacy from a business perspective is hardly available. This paper presents the results of a study on the experiences of an embassy’s commercial diplomacy activities by home country business executives and representatives abroad. The findings show that companies familiar with the foreign business environment apply less for diplomatic business support, but that support towards newcomers is assessed as valuable. Businesses experience the commercial diplomatic services as reactive, though willing to help. Matchmaking facilities are valued, especially by companies that are not familiar with the foreign business environment.

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BT - First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches

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CY - Banja Luka, Bosnia and Herzegovina

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Ruël HJM, de Boer S, ten Haaf W. Commercial Diplomacy in practice: experiences of international business executives and representatives. In First REDETE Conference: Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches: Conference Proceedings, Banja Luka, October 27-29, 2011. Banja Luka, Bosnia and Herzegovina: University of Banja Luka. 2012. p. 537-546. (REDETE (Researching Economic Development and Enterpreneurship in Transition)).

Commercial Diplomacy in practice: experiences of international business executives and representatives.

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