Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing.

Patrick Weretecki, Goetz Greve (Contributor), Jörg Henseler (Contributor)

Research output: Contribution to conferencePosterAcademic

Original languageEnglish
Publication statusPublished - 28 May 2019
Event48th Annual European Marketing Academy (EMAC) Conference - University of Hamburg, Hamburg, Germany
Duration: 28 May 201931 May 2019
Conference number: 48
https://www.emac-2019.org/

Conference

Conference48th Annual European Marketing Academy (EMAC) Conference
Abbreviated titleEMAC 2019
Country/TerritoryGermany
CityHamburg
Period28/05/1931/05/19
Internet address

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