Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing.

Research output: Contribution to conference › Poster › Academic

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Original language	English
Publication status	Published - 28 May 2019
Event	48th Annual European Marketing Academy (EMAC) Conference - University of Hamburg, Hamburg, Germany Duration: 28 May 2019 → 31 May 2019 Conference number: 48 https://www.emac-2019.org/

Conference	48th Annual European Marketing Academy (EMAC) Conference
Abbreviated title	EMAC 2019
Country/Territory	Germany
City	Hamburg
Period	28/05/19 → 31/05/19
Internet address	https://www.emac-2019.org/

Access to Document

@conference{6e70d39d4e714d32ad9a92133067b47d,

title = "Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing.",

author = "Patrick Weretecki and Goetz Greve and J{\"o}rg Henseler",

year = "2019",

month = may,

day = "28",

language = "English",

note = "48th Annual European Marketing Academy (EMAC) Conference, EMAC 2019 ; Conference date: 28-05-2019 Through 31-05-2019",

url = "https://www.emac-2019.org/",

}

Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing. / Weretecki, Patrick; Greve, Goetz (Contributor); Henseler, Jörg (Contributor).
2019. Poster session presented at 48th Annual European Marketing Academy (EMAC) Conference, Hamburg, Hamburg, Germany.

Research output: Contribution to conference › Poster › Academic