Configurations Driving NPD Market Acceptance and Development Time

Petronella C. de Weerd-Nederhof, Michael Song, M. Parry, Klaasjan Visscher

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProduct Development and Management Association
    EditorsJ. Cherian, A. Page, C. Nakata
    PublisherPDMA
    Pages275-280
    Publication statusPublished - 29 Sept 2007
    EventProduct Development and Management Association, 31th Annual International Conference, Theme: The Product Innovation Connection: Product Development and Management Association -
    Duration: 29 Sept 200730 Sept 2007

    Conference

    ConferenceProduct Development and Management Association, 31th Annual International Conference, Theme: The Product Innovation Connection
    Period29/09/0730/09/07

    Keywords

    • METIS-244253

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