Confronting the lure of American tourism: modern accommodation in the Netherlands

Adri A. Albert de la Bruheze

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American ideals and models feature prominently in the master narrative of post-war European consumer societies. Some claim that the American way of life ultimately gained hegemony in Europe. The authors of this book assert that a crucial dimension is missing from the claim of American hegemony - namely, the realities of European power, and the often-complex actions taken by Europeans. In this volume, scholarship from different European countries demonstrates that Europeans maintained myriad views of America; Europeans did not appropriate a homogenous notion of America. The chapters illustrate how, by distinguishing between product and process innovations enables, patterns of appropriation become apparent. The contributors to this volume demonstrate that American elements - from models to practices to technologies - were more prominent in European process innovations than in product innovations. And, ultimately, post-war European consumption is best described as a process of selective appropriation -rather than the wholesale acceptance or rejection - of American ideals and models.
Original languageEnglish
Title of host publicationThe making of European consumption: facing the American challenge
EditorsPer Lundin, Thomas Kaiserfeld
Place of PublicationBasingstoke
Number of pages21
ISBN (Print)9781137374042
Publication statusPublished - 2015

Publication series



  • IR-97907
  • METIS-312852


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