Confronting the lure of American tourism: modern accommodation in the Netherlands

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

American ideals and models feature prominently in the master narrative of post-war European consumer societies. Some claim that the American way of life ultimately gained hegemony in Europe. The authors of this book assert that a crucial dimension is missing from the claim of American hegemony - namely, the realities of European power, and the often-complex actions taken by Europeans. In this volume, scholarship from different European countries demonstrates that Europeans maintained myriad views of America; Europeans did not appropriate a homogenous notion of America. The chapters illustrate how, by distinguishing between product and process innovations enables, patterns of appropriation become apparent. The contributors to this volume demonstrate that American elements - from models to practices to technologies - were more prominent in European process innovations than in product innovations. And, ultimately, post-war European consumption is best described as a process of selective appropriation -rather than the wholesale acceptance or rejection - of American ideals and models.
Original languageEnglish
Title of host publicationThe making of European consumption: facing the American challenge
EditorsPer Lundin, Thomas Kaiserfeld
Place of PublicationBasingstoke
PublisherPalgrave
Pages157-177
Number of pages21
ISBN (Print)9781137374042
DOIs
Publication statusPublished - 2015

Publication series

Name
PublisherPalgrave

Fingerprint

Innovation
The Netherlands
Accommodation
Tourism
Hegemony
Ideal
Appropriation
Master Narrative
Way of Life
Rejection
Acceptance
Consumer Society

Keywords

  • IR-97907
  • METIS-312852

Cite this

Albert de la Bruheze, A. A. (2015). Confronting the lure of American tourism: modern accommodation in the Netherlands. In P. Lundin, & T. Kaiserfeld (Eds.), The making of European consumption: facing the American challenge (pp. 157-177). Basingstoke: Palgrave. https://doi.org/10.1057/9781137374042.0013
Albert de la Bruheze, Adri A. / Confronting the lure of American tourism: modern accommodation in the Netherlands. The making of European consumption: facing the American challenge. editor / Per Lundin ; Thomas Kaiserfeld. Basingstoke : Palgrave, 2015. pp. 157-177
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Albert de la Bruheze, AA 2015, Confronting the lure of American tourism: modern accommodation in the Netherlands. in P Lundin & T Kaiserfeld (eds), The making of European consumption: facing the American challenge. Palgrave, Basingstoke, pp. 157-177. https://doi.org/10.1057/9781137374042.0013

Confronting the lure of American tourism: modern accommodation in the Netherlands. / Albert de la Bruheze, Adri A.

The making of European consumption: facing the American challenge. ed. / Per Lundin; Thomas Kaiserfeld. Basingstoke : Palgrave, 2015. p. 157-177.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

TY - CHAP

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AB - American ideals and models feature prominently in the master narrative of post-war European consumer societies. Some claim that the American way of life ultimately gained hegemony in Europe. The authors of this book assert that a crucial dimension is missing from the claim of American hegemony - namely, the realities of European power, and the often-complex actions taken by Europeans. In this volume, scholarship from different European countries demonstrates that Europeans maintained myriad views of America; Europeans did not appropriate a homogenous notion of America. The chapters illustrate how, by distinguishing between product and process innovations enables, patterns of appropriation become apparent. The contributors to this volume demonstrate that American elements - from models to practices to technologies - were more prominent in European process innovations than in product innovations. And, ultimately, post-war European consumption is best described as a process of selective appropriation -rather than the wholesale acceptance or rejection - of American ideals and models.

KW - IR-97907

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M3 - Chapter

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BT - The making of European consumption: facing the American challenge

A2 - Lundin, Per

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Albert de la Bruheze AA. Confronting the lure of American tourism: modern accommodation in the Netherlands. In Lundin P, Kaiserfeld T, editors, The making of European consumption: facing the American challenge. Basingstoke: Palgrave. 2015. p. 157-177 https://doi.org/10.1057/9781137374042.0013