Consumer-Driven product design

Anna Fenko*, Thomas J.L. van Rompay

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

13 Citations (Scopus)


Both consumer researchers and product designers recognize the importance of good design for the success of products and brands. Consumer researchers are focused on understanding consumer responses to product design. Designers try to adjust products to consumers' needs and enhance product experience by involving consumers in the design process. The complexity of consumer responses to products has prompted both consumer and design researchers to formulate conceptual models of consumer responses to product design. This chapter will give an overview of four different perspectives that are used to describe consumer responses to product design, including the designers' perspective centered on product esthetics, the consumer perspective revolving around product experience, the semiotics perspective on symbolic product meaning, and the managerial perspective stressing consumer satisfaction as most important.

Original languageEnglish
Title of host publicationMethods in Consumer Research, Volume 2
Subtitle of host publicationAlternative Approaches and Special Applications
EditorsGaston Ares, Paula Varela
Number of pages36
ISBN (Electronic)9780081017432
ISBN (Print)9780081017449
Publication statusPublished - 4 Jan 2018


  • Consumer satisfaction
  • Multisensory product experience
  • Product esthetics
  • Product metaphors
  • Symbolic product meaning


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