Consumer-generated versus marketer generated websites in consumer decision making.

F. Bronner, Robert de Hoog

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	39-49
Journal	International journal of market research
Volume	1
Publication status	Published - 2010

Keywords

@article{7f9f3cc932014625a78d5c9fa968fd4d,

title = "Consumer-generated versus marketer generated websites in consumer decision making.",

keywords = "METIS-272108",

author = "F. Bronner and {de Hoog}, Robert",

year = "2010",

language = "English",

volume = "1",

pages = "39--49",

journal = "International journal of market research",

issn = "1470-7853",

publisher = "Market Research Society",

}