Consumer-generated versus marketer generated websites in consumer decision making.

F. Bronner, Robert de Hoog

    Research output: Contribution to journalArticleAcademicpeer-review

    65 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)39-49
    JournalInternational journal of market research
    Volume1
    Publication statusPublished - 2010

    Keywords

    • METIS-272108

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