Consumer-, manufacturer- and ad-related antecedents of ad skepticism.

P. Kerkhof, B.M. Fennis, Y. van der Meiden

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationContent and media factors in advertising
    EditorsP. Neijens, C. Hess, B. van den Putte, E. Smit
    Place of PublicationAmsterdam
    PublisherSpinhuis
    Pages37-50
    Publication statusPublished - 2004

    Keywords

    • METIS-224013

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