Consumer reactions towards online experienced-based marketing communication

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	The 9th ICORIA 2010 Madrid
Place of Publication	Madrid
Publisher	ESIC Editorial
Pages	-
Publication status	Published - 24 Jun 2010
Event	9th International Conference on Research in Advertising, ICORIA 2010 - Madrid Duration: 24 Jun 2010 → 26 Jun 2010 Conference number: 9

Conference	9th International Conference on Research in Advertising, ICORIA 2010
Abbreviated title	ICORIA
City	Madrid
Period	24/06/10 → 26/06/10

Keywords

@inproceedings{42f67b64af5141e8afbf5fe8390109ef,

title = "Consumer reactions towards online experienced-based marketing communication",

keywords = "METIS-270221",

author = "M.L. Fransen and \{van Rompay\}, \{Thomas Johannes Lucas\}",

year = "2010",

month = jun,

day = "24",

language = "Undefined",

pages = "--",

booktitle = "The 9th ICORIA 2010 Madrid",

publisher = "ESIC Editorial",

note = "9th International Conference on Research in Advertising, ICORIA 2010 ; Conference date: 24-06-2010 Through 26-06-2010",

}

TY - GEN

T1 - Consumer reactions towards online experienced-based marketing communication

AU - Fransen, M.L.

AU - van Rompay, Thomas Johannes Lucas

N1 - Conference code: 9

PY - 2010/6/24

Y1 - 2010/6/24

KW - METIS-270221

M3 - Conference contribution

SP - -

BT - The 9th ICORIA 2010 Madrid

PB - ESIC Editorial

CY - Madrid

T2 - 9th International Conference on Research in Advertising, ICORIA 2010

Y2 - 24 June 2010 through 26 June 2010

ER -