Consumer Skepticism Toward New Products

Kaj P.N. Morel, Ad Th.H. Pruyn

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    Abstract

    The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constructs (doubt, disbelief, and distrust). The underlying structure of CSTNP is empirically examined and several antecedents and consequences of CSTNP are proposed and tested.
    Original languageEnglish
    Title of host publicationEuropean Advances in Consumer Research
    EditorsDarach Turley, Stephen Brown
    Place of PublicationProvo, UT, USA
    PublisherAssociation for Consumer Research (ACR)
    Pages351-358
    Volume6
    ISBN (Print)0-915552-51-5
    Publication statusPublished - 2003
    EventEuropean Conference of the Association for Consumer Research (ACR) 2003 - Dublin, Ireland
    Duration: 4 Jun 20037 Jun 2003

    Publication series

    NameEuropean Advances in Consumer Research
    PublisherAssociation for Consumer Research
    Volume6

    Conference

    ConferenceEuropean Conference of the Association for Consumer Research (ACR) 2003
    CountryIreland
    CityDublin
    Period4/06/037/06/03

    Keywords

    • METIS-217452

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  • Cite this

    Morel, K. P. N., & Pruyn, A. T. H. (2003). Consumer Skepticism Toward New Products. In D. Turley, & S. Brown (Eds.), European Advances in Consumer Research (Vol. 6, pp. 351-358). (European Advances in Consumer Research; Vol. 6). Provo, UT, USA: Association for Consumer Research (ACR).