The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constructs (doubt, disbelief, and distrust). The underlying structure of CSTNP is empirically examined and several antecedents and consequences of CSTNP are proposed and tested.
|Name||European Advances in Consumer Research|
|Publisher||Association for Consumer Research|
|Conference||European Conference of the Association for Consumer Research (ACR) 2003|
|Period||4/06/03 → 7/06/03|