Consumer Skepticism Toward New Products

Kaj P.N. Morel; Ad Th.H. Pruyn

Consumer Skepticism Toward New Products

Kaj P.N. Morel, Ad Th.H. Pruyn

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

2682 Downloads (Pure)

Abstract

The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constructs (doubt, disbelief, and distrust). The underlying structure of CSTNP is empirically examined and several antecedents and consequences of CSTNP are proposed and tested.

Original language	English
Title of host publication	European Advances in Consumer Research
Editors	Darach Turley, Stephen Brown
Place of Publication	Provo, UT, USA
Publisher	Association for Consumer Research (ACR)
Pages	351-358
Volume	6
ISBN (Print)	0-915552-51-5
Publication status	Published - 2003
Event	European Conference of the Association for Consumer Research (ACR) 2003 - Dublin, Ireland Duration: 4 Jun 2003 → 7 Jun 2003

Publication series

Name	European Advances in Consumer Research
Publisher	Association for Consumer Research
Volume	6

Conference

Conference	European Conference of the Association for Consumer Research (ACR) 2003
Country/Territory	Ireland
City	Dublin
Period	4/06/03 → 7/06/03

Keywords

METIS-217452

Access to Document

Morel2003consumerFinal published version, 344 KB

http://acrwebsite.org/volumes/11183/volumes/e06/E-06

Cite this

@inproceedings{5ce7f51537344013943e6ca6b9e609d6,

title = "Consumer Skepticism Toward New Products",

abstract = "The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constructs (doubt, disbelief, and distrust). The underlying structure of CSTNP is empirically examined and several antecedents and consequences of CSTNP are proposed and tested.",

keywords = "METIS-217452",

author = "Morel, {Kaj P.N.} and Pruyn, {Ad Th.H.}",

year = "2003",

language = "English",

isbn = "0-915552-51-5",

volume = "6",

series = "European Advances in Consumer Research",

publisher = "Association for Consumer Research (ACR)",

pages = "351--358",

editor = "Darach Turley and Stephen Brown",

booktitle = "European Advances in Consumer Research",

address = "United States",

note = "European Conference of the Association for Consumer Research (ACR) 2003 ; Conference date: 04-06-2003 Through 07-06-2003",

}

Morel, KPN & Pruyn, ATH 2003, Consumer Skepticism Toward New Products. in D Turley & S Brown (eds), European Advances in Consumer Research. vol. 6, European Advances in Consumer Research, vol. 6, Association for Consumer Research (ACR), Provo, UT, USA, pp. 351-358, European Conference of the Association for Consumer Research (ACR) 2003, Dublin, Ireland, 4/06/03. <http://acrwebsite.org/volumes/11183/volumes/e06/E-06>

Consumer Skepticism Toward New Products. / Morel, Kaj P.N.; Pruyn, Ad Th.H.
European Advances in Consumer Research. ed. / Darach Turley; Stephen Brown. Vol. 6 Provo, UT, USA: Association for Consumer Research (ACR), 2003. p. 351-358 (European Advances in Consumer Research; Vol. 6).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Consumer Skepticism Toward New Products

AU - Morel, Kaj P.N.

AU - Pruyn, Ad Th.H.

PY - 2003

Y1 - 2003

N2 - The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constructs (doubt, disbelief, and distrust). The underlying structure of CSTNP is empirically examined and several antecedents and consequences of CSTNP are proposed and tested.

AB - The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constructs (doubt, disbelief, and distrust). The underlying structure of CSTNP is empirically examined and several antecedents and consequences of CSTNP are proposed and tested.

KW - METIS-217452

M3 - Conference contribution

SN - 0-915552-51-5

VL - 6

T3 - European Advances in Consumer Research

SP - 351

EP - 358

BT - European Advances in Consumer Research

A2 - Turley, Darach

A2 - Brown, Stephen

PB - Association for Consumer Research (ACR)

CY - Provo, UT, USA

T2 - European Conference of the Association for Consumer Research (ACR) 2003

Y2 - 4 June 2003 through 7 June 2003

ER -