Consumers’ perception of native advertising on social media: A systematic literature review

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Journal	Journal of marketing communications
Publication status	Accepted/In press - 2026

Cite this

@article{1afe12196d0d452798118a05f18f0984,

title = "Consumers{\textquoteright} perception of native advertising on social media: A systematic literature review",

author = "Maike Huebner and Julia Thalmann and J{\"o}rg Henseler",

year = "2026",

language = "English",

journal = "Journal of marketing communications",

issn = "1352-7266",

publisher = "Routledge",

}