| Original language | English |
|---|---|
| Title of host publication | Advances in Service Marketing and Management |
| Subtitle of host publication | research and practice |
| Editors | Teresa A. Swartz, David E. Bowen, Stephen W. Brown |
| Place of Publication | New York |
| Publisher | JAI Press |
| Pages | 193-214 |
| Number of pages | 20 |
| Volume | 5 |
| ISBN (Print) | 0-7623-0009-4 |
| Publication status | Published - 1996 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver