Corporate culture and its impact on supplier satisfaction: Is good relational behaviour always relevant in buyer-supplier relations?

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    Abstract

    The increasing importance of preferred customer status and supplier satisfaction unveils new opportunities to gain competitive advantages as buying firm. Relational behaviour plays a major role to have satisfied suppliers. The goal of this quantitative research paper is to identify the interaction effect of a suppliers’ corporate culture and relational behaviour on supplier satisfaction through polynomial regression. Results show that intensifying the relationship with suppliers, that have a high focus on stability and control and that are not highly flexible, has the most potential to improve supplier satisfaction through relational behaviour.
    Original languageEnglish
    Title of host publicationArt and Science of Procurement, Milan, April 14th-17th, 2019
    Subtitle of host publicationBook of Abstracts
    Place of PublicationMilan
    PublisherPolitecnico di Milano
    Pages14-14
    Number of pages1
    Publication statusPublished - 2019
    Event28th International IPSERA Conference 2019: The Art and Science of Procurement - Polytecnico di Milano, Milan, Italy
    Duration: 14 Apr 201917 Jun 2019
    Conference number: 28
    http://www.ipsera2019.com/

    Conference

    Conference28th International IPSERA Conference 2019
    Abbreviated titleIPSERA 2019
    Country/TerritoryItaly
    CityMilan
    Period14/04/1917/06/19
    Internet address

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