Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse

Translated title of the contribution: Corporate reputation in the digital environment: A systematic literature analysis

Research output: Contribution to conference › Poster › Academic

Translated title of the contribution	Corporate reputation in the digital environment: A systematic literature analysis
Original language	German
Publication status	Unpublished - 2024
Event	HAW Forschungstag 2024 - Hochschule Kaiserslautern - Standort Zweibrücken, Zweibrücken, Germany Duration: 25 Jun 2024 → 25 Jun 2024

Keywords

@conference{befb21070a0f4ac2a6808bb73f121ca4,

title = "Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse",

keywords = "Corporate reputation, Digital reputation, Digital marketing",

author = "Rebecca Stephan and Isabelle Hillebrandt and J{\"o}rn Redler and J{\"o}rg Henseler",

year = "2024",

language = "German",

note = "HAW Forschungstag 2024 ; Conference date: 25-06-2024 Through 25-06-2024",

}