Corporate Social Responsibility communication through corporate stories: The challenge of reducing consumer skepticism

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationCSR communication through corporate stories
Place of PublicationLeuven, Belgium
Pages-
Publication statusPublished - 9 Feb 2012
EventEtmaal van de Communicatiewetenschap 2012 - Leuven, België, Leuven, Belgium
Duration: 9 Feb 201210 Feb 2012

Conference

ConferenceEtmaal van de Communicatiewetenschap 2012
Abbreviated titleEtmaal 2012
CountryBelgium
CityLeuven
Period9/02/1210/02/12
Other09-02-2012 - 10-02-2012

Keywords

  • IR-83799
  • METIS-290637

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