Corporate visual identity management: current practices, impact, and assessment

Antonetta Lamberta Maria van den Bosch

    Research output: ThesisPhD Thesis - Research UT, graduation UT

    1218 Downloads (Pure)

    Abstract

    This dissertation is about Corporate Visual Identity (CVI) management. Its purpose is to gain more insight into activities associated with managing CVI and the impact of these activities on the outcome: the degree of consistency in CVI.
    Original languageEnglish
    Awarding Institution
    • University of Twente
    Supervisors/Advisors
    • Seydel, E.R., Supervisor
    • Schellens, P.J., Supervisor
    Award date28 Oct 2005
    Place of PublicationEnschede
    Publisher
    Print ISBNs978-90-365-2265-6
    Publication statusPublished - 2005

    Keywords

    • IR-50850

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