Corporate visual identity management: current practices, impact, and assessment

Antonetta Lamberta Maria van den Bosch

doi:10.3990/1.9789036522656

Corporate visual identity management: current practices, impact, and assessment

Antonetta Lamberta Maria van den Bosch

Research output: Thesis › PhD Thesis - Research UT, graduation UT

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Abstract

This dissertation is about Corporate Visual Identity (CVI) management. Its purpose is to gain more insight into activities associated with managing CVI and the impact of these activities on the outcome: the degree of consistency in CVI.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	University of Twente
Supervisors/Advisors	Seydel, E.R., Supervisor Schellens, P.J., Supervisor
Award date	28 Oct 2005
Place of Publication	Enschede
Publisher	University of Twente
Print ISBNs	978-90-365-2265-6
DOIs	https://doi.org/10.3990/1.9789036522656
Publication status	Published - 2005

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title = "Corporate visual identity management: current practices, impact, and assessment",

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SN - 978-90-365-2265-6

PB - University of Twente

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Corporate visual identity management: current practices, impact, and assessment

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