Creating a Business Case from a Business Model

Lucas Onno Meertens, Eelco Starreveld, Maria Eugenia Iacob, Lambertus Johannes Maria Nieuwenhuis

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

5 Citations (Scopus)


Intuitively, business cases and business models are closely connected. However, a thorough literature review revealed no research on the combination of them. Besides that, little is written on the evaluation of business models at all. This makes it difficult to compare different business model alternatives and choose the best one. In this article, we develop a business case method to objectively compare business models. It is an eight-step method, starting with business drivers and ending with an implementation plan. We demonstrate the method with a case study for innovations at housing associations. The designed business case method can be used to compare and select the best business model successfully. In doing so, the business case method increases the quality of the decision making process when choosing from possible business models
Original languageEnglish
Title of host publicationBusiness Modeling and Software Design: Third International Symposium, BMSD 2013, Noordwijkerhout, The Netherlands, July 8-10, 2013, Revised Selected Papers
EditorsBoris Shishkov
Place of PublicationNoordwijkerhout
ISBN (Print)978-3-319-06670-7
Publication statusPublished - 8 Jul 2014
EventThird International Symposium on Business Modeling and Software Design 2013 - NH Conference Centre Leeuwenhorst , Noordwijkerhout, Netherlands
Duration: 8 Jul 201310 Jul 2013
Conference number: 3

Publication series

ISSN (Print)1865-1348


ConferenceThird International Symposium on Business Modeling and Software Design 2013
Abbreviated titleBMSD 2013
Internet address


  • METIS-304821
  • IR-91628


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