Creative reflection in industrial design

J.K. Verbrugge, J.K. Verbrugge

Research output: ThesisPhD Thesis - Research external, graduation UT

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The dissertation is a reflection of the writer on his career as an industrial designer of Demand-Driven Design for a period of approximately 25 years. This period is exposed with a discussion of five designs. The projects are introduced by developments in the surrounding design landscape, such as Droog Design and Memphis. These Author Design currents wielded no or at least a very different method and were very successful in the same period. The inspiration stemming from these developments has led to insights into an alternative design method: Creative Reflection. The growing recognition that ultimately led to the creation of this method runs like a red thread through the treatment of five design cases. These cases range from the design of the Coca Cola tray in 1996 ending with the design of a series of containers for spices commissioned by Verstegen. The period in between includes the design of a paint container for Akzo Nobel, a chair for Ahrend and a chair lift for Otolift. Creative Reflection hopes to provide a modest contribution to the better grounding of the power of creativity and design thinking in particular and how a `Chaordic ' method could provide a better support.
Original languageEnglish
Awarding Institution
  • University of Twente
  • Drukker, J.W., Supervisor
  • Drukker, J.W., Supervisor
Award date4 Oct 2012
Place of PublicationEnschede
Print ISBNs9789036534161
Publication statusPublished - 4 Oct 2012


  • METIS-288355
  • IR-81726


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