Creativity in web-based communities

While the common sense interpretation of interpersonal meetings mentions cognitive synergy, it is also clear that there is a sepsis on the collective thinking like Salomon's notion (Salomon, 1997) on 'distributed cognition'. The first priority is to understand skepticism on the additive nature of human creativity. The second priority is to understand why vicarious and mediated communication can achieve even better than face-to-face cooperation.