Critical discourse analysis of AirBNB reviews: exploring value co-creation

Levi Van der Heijden*, Tanya Bondarouk

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    2 Citations (Scopus)
    132 Downloads (Pure)


    This chapter aims to find out perceived value creation while engaging with the Airbnb business. Whilst values have been found leading to participation, values resulting from actual participation are yet to be explored. By taking the approach of service-dominant logic and cocreation, topped with the discourse analysis of the written accounts of Airbnb guests, this study has discovered several values that result from cocreation during participation in Airbnb business models. Several avenues for the continuation of this study are suggested to build upon the acquired knowledge from this exploratory research.
    Original languageEnglish
    Title of host publicationSustainable Hospitality Management
    Subtitle of host publicationDesigning Meaningful Encounters with Talent and Technology
    EditorsHuub Ruël, Angelique Lombarts
    Number of pages16
    ISBN (Electronic)978-1-83909-265-7
    ISBN (Print)978-1-83909-266-4
    Publication statusPublished - 20 Nov 2020

    Publication series

    NameAdvanced Series in Management
    PublisherEmerald Publishing limited
    ISSN (Print)1877-6361


    • 22/2 OA procedure


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