Crowd-designed motivation: combining personality and the Transtheoretical Model

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    Current approaches to design motivational technology for behavior change focus on either tailoring motivational strategies to individual preferences or on implementing strategies from behavior change theory. Our goal is to combine these two approaches and translate behavior change theory to text messages, tailored to personality. To this end, we conducted an online survey with 481 participants exploring the relationship between behavior change theory (the Transtheoretical Model) and personality in the context of physical activity. Our results show that (1) people’s personalities correlate with their stage of change and (2) people’s personalities and their stages of change correlate to preferences for certain processes of change. We discuss the implications of the results for designing motivational technology.
    Original languageEnglish
    Number of pages12
    Publication statusPublished - 6 Apr 2016
    Event11th International Conference on Persuasive Technology, PERSUASIVE 2016 - University of Salzburg, Salzburg, Austria
    Duration: 4 Apr 20167 Apr 2016
    Conference number: 11


    Conference11th International Conference on Persuasive Technology, PERSUASIVE 2016
    Abbreviated titlePERSUASIVE
    Internet address


    • Behavior change
    • Stages of change
    • Persuasion strategies
    • Personality
    • Transtheoretical model
    • Processes of change

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