Customer attractiveness, supplier satisfaction, and preferred customer status - concept definition and exploration of practice

Niels J. Pulles, Holger Schiele, Jasper Veldman

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1 Apr 2012
    Event21st Annual IPSERA Conference 2012: Purchasing & Supply Management in a Changing World - Naples, Italy
    Duration: 1 Apr 20124 Apr 2012
    Conference number: 21
    http://www.ipsera2012.unina.it/

    Conference

    Conference21st Annual IPSERA Conference 2012
    Country/TerritoryItaly
    CityNaples
    Period1/04/124/04/12
    Internet address

    Keywords

    • METIS-291120

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