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Customer attractiveness, supplier satisfaction and preferred customer status: concept, review and research agenda

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Number of pages50
    Publication statusPublished - 10 Apr 2011
    Event20th Annual IPSERA Conference 2011: Vision 20/20 - Preparing today for tomorrow's challenges - Maastricht, Netherlands
    Duration: 10 Apr 201113 Apr 2011
    Conference number: 20

    Conference

    Conference20th Annual IPSERA Conference 2011
    Country/TerritoryNetherlands
    CityMaastricht
    Period10/04/1113/04/11

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