Customer attractiveness, supplier satisfaction and preferred customer status: review, concept and research agenda

Holger Schiele, Jasper Veldman, Lisa Huttinger

    Research output: Contribution to conferencePaperAcademic

    Original languageEnglish
    Publication statusPublished - 25 Nov 2010
    EventInternational IPSERA Workshop "Customer attractiveness, supplier satisfaction and customer value" - University of Twente, Enschede, Netherlands
    Duration: 25 Nov 201026 Nov 2010

    Conference

    ConferenceInternational IPSERA Workshop "Customer attractiveness, supplier satisfaction and customer value"
    Country/TerritoryNetherlands
    CityEnschede
    Period25/11/1026/11/10

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