Customer Life Cycle Revisited: Multiple Customer Lifetimes in Optimal Resource Allocation Decisions

V. Kumar, Agata Leszkiewicz, Angeliki Christodoulopoulou

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Externally published	Yes
Event	AMA Winter Marketing Academic Conference 2016 - Caesar's Palace, Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016

Conference	AMA Winter Marketing Academic Conference 2016
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16

Cite this

@conference{8d682b2bd07e49eaa86a4a2ac3c45557,

title = "Customer Life Cycle Revisited: Multiple Customer Lifetimes in Optimal Resource Allocation Decisions",

author = "V. Kumar and Agata Leszkiewicz and Angeliki Christodoulopoulou",

year = "2016",

language = "English",

note = "AMA Winter Marketing Academic Conference 2016 ; Conference date: 26-02-2016 Through 28-02-2016",

}