Customer Life Cycle Revisited: Multiple Customer Lifetimes in Optimal Resource Allocation Decisions

V. Kumar, Agata Leszkiewicz, Angeliki Christodoulopoulou

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2016
Externally publishedYes
EventAMA Winter Marketing Academic Conference 2016 - Caesar's Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016

Conference

ConferenceAMA Winter Marketing Academic Conference 2016
Country/TerritoryUnited States
CityLas Vegas
Period26/02/1628/02/16

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